Concept 1 based on savouring the summer as we live in a country that dreads winters :)
Festival posters inside Union Station.
Hoarding design around festival area. Use of dichroic film for experiential space for taking pictures and sharing on instagram.
Vertical posters between pillars.
Savour the summer countdown clock.
Concept 2 based on TD centric tones mixed with the colours of summer. Festival posters inside Union Station.
Hoarding design around festival area. Typography planned to feel as one with the images also used as a texture. The best of TO is the experiential piece where people can take picture in front of them as they are the best of Toronto.
Vertical posters between pillars.
TD Union | Summer Festival Campaign
Union Summer Presented by TD strives to be a gathering place for Torontonians to experience the best of Where Toronto is Going. Building upon the success of 2018, the plaza will again be transformed into a patio/rooftop experience with greenery and a covered pergola. Creative container structures personalized to fit the Union Summer Presented by TD aesthetic will house food options, as well as a signature mezzanine bar.