TD Canucks | Lunar New Year Campaign

As one year ends and a new year begins, millions in Asia and around the world look to the future with wishes of prosperity and good fortune - not only for themselves, but for family, friends and those in their community. On January 18, 2020, TD and the Canucks brought the celebration of this special time of year into Rogers Arena. To show our support of the community and foster the feeling of connection, they offered fans a tangible way to wish each other well, spreading the positive energy and hopes for good fortune that are synonymous with the season.

In this spirit, the campaign was created around the footprint that consisted of wishing tree made out of hockey sticks. Fans would come and write their wishes and hang them on the tree.Before LNY night, we collected wishes on social so all fans can have the opportunity to win. On LNY night we continued to gather wishes of good fortune at our footprint. When we reached 888 wishes (8 being the lucky colour of this year), we chose 8 ribbons and reward 8 lucky fans with a LNY prize pack (a pair of tickets and a LNY jersey).